Tanner James

Author

Branding

06-09-2021

A Beginner’s Guide To Digital Marketing

PLUS: 5 Ways It Can Work For You

What even is Digital Marketing anyway?

A quick google will tell you something along these lines:

Digital Marketing is the art of selling products and/or services through social media, SEO, emails, mobile apps, and other forms of digital content.

Now, what the heck does that mean to anyone with no experience at all?

In a nutshell, digital marketing is any form of marketing that’s done with electronic devices.

Sounds much simpler put like that, right?

But there’s plenty more to it…

The Future Is Digital!

How we consume advertisements has changed dramatically over the last 20 years.

But at its core, advertising has stayed exactly the same:

Put your commercials and products where there are the most eyes and ears!

Before mobile phones became all-in-one entertainment, information, and communication devices, and before people were always looking down…

…advertising was a huge part of stepping outside the house.

If you take a moment to look up, you’ll still see it around!

Mascots, buses, subways, store windows, posters, flyers…

When we weren’t so easily distracted, companies invested BILLIONS of dollars to make sure we saw their product…

Remember when people actually used to watch commercials?

Remember when you used to see billboards everywhere?

Remember when people used to buy physical copies of newspapers?

These days, most eyes are on the small screens in their hands, so businesses have had to change tactics.

Here’s a statistic for you that’s a real eye-opener:

Google and Facebook generate more ad revenue than any traditional media company.

Why? Because that’s where the most eyes and ears are!

This means that now, more than ever before, it’s vital that you get your business online.

It’s no exaggeration that traditional printed media may soon be a thing of the past.

Digital marketing is happening right now, and is the future of marketing.

Now before you start worrying about how to get started…

There are plenty of perks to this innovative side of advertising.

For one thing, it’s significantly cheaper than traditional methods – and also lets you have much more control.

There are a lot of ways for you to promote your business in an online world, so let’s explore a few of them – and how you can make them work for you!

5 Ways You Can Make Digital Marketing Work For You

Although digital marketing contains a lot of technical terms that may seem completely alien to you – once you break them down, they’re very simple to understand.

Let’s start with a couple of terms that you’ve probably heard thrown around a lot:

 

1.  Search Engine Optimization (SEO)

To keep things simple: this is making small changes to your website to make sure it comes up naturally, or ‘organically’ in search results.

How often do you search for something in Google and have to look beyond the first page?

Not very often, right?

That’s why it’s so important to optimize your website and aim to be on that first page of results.

There’s quite a bit involved in effective SEO, but here’s a list of essentials for your page:

  • Ensure your content is relevant to your website
  • Ensure your images are well labeled
  • Make sure you have credible links and references to external sites
  • Ensure good grammar across all copy
  • Make sure your HTML complies with standards
  • Ensure your page titles are relevant AND unique

In addition, you should also make sure that you use keywords relevant to your area of expertise. This will help boost your ranking in search engine results!

This is one of the most effective marketing strategies you can utilize:

It takes almost no time at all, and doesn’t cost you a cent!

 

2. Search Engine Marketing (SEM)

This strategy allows you to drive traffic to your business – usually through paid efforts.

There’s no shame in this at all! If you can’t get to the first page of results, then this is the way most businesses go.

When you make a search, you’ll get a couple of results near the very top of the page that stand out from the rest.

These are paid ads. This explains why this strategy is also known as Paid Search Marketing.

There are numerous different options for your ads, including pay-per-click (PPC), cost-per-click (CPC), or cost-per-thousand impressions (CPM).

The choice is yours!

Google allows you to utilize this strategy through AdWords, and there are similar platforms out there that also make this very easy.

One thing is for sure here – let the professionals handle this one for you.

 

3. Content Marketing / Content Creation

It’s a proven fact.

The most effective way to make your business stand out in a competitive market is content.

But not just any content, it has to be quality!

Content is a small world that covers a LOT.

It includes blogs, reports, eBooks, How-To’s, forums, images, videos, news, podcasts, webinars and so much more.

You can direct clients to your page all day long, but they won’t stay unless your content is great!

And hey, content doesn’t even have to be directly related to your business…

You can be as creative as you like!

For example, you could create your version of a topical meme that links indirectly back to you.

Remember, your content should engage your audience, and suit the platform you’re presenting it on.

Long form copy is fine for emails, but mobile content for social media should be short and sweet.

Emails and social media both deserve a closer look…

 

4. Email Marketing

This one should definitely be straightforward for anyone who’s ever sent an email.

When you send a message through an email platform to a potential customer?

That’s email marketing!

It’s tried and tested, and still ranks as one of the most effective ways to market your business.

Now of course, this usually isn’t just you sat at a desk typing all day. One of the best things about email marketing is that it’s usually automated!

All you need to make it work are 3 things:

An email list, an email service provider (ESP) and a goal.

Typically, you’re sending out emails en masse to generate leads and sales, but there’s plenty more you can do:

Other examples include boosting brand awareness, engaging your followers, and increasing loyalty.

It can be hard to stand out in a full inbox…

…so make sure your subject lines are engaging, and you vary the length of your emails!

 

5. Social Media Marketing (SMM)

With almost 3 billion active Facebook users in 2021, you’d be crazy to ignore the potential of marketing using social media…

Before, it was quirky and entertaining if McDonalds or Burger King had a Facebook page – now it’s a force to be reckoned with.

Think about the brands that make the biggest impact online.

They create content that’s entertaining, and most importantly, shareable.

Bear in mind that we now live in a world of scrollers where the average human attention span rivals that of a goldfish…

In other words?

You have to stand out, or get swiped!

Most social media platforms also come with analytics tools to help you identify what’s working – and what’s not!

Although there’s no ‘right answer’ to advertising your brand on social media – to really make a splash, you should aim to post content several times a day.

This can be in the form of videos, photos, user testimonials, or even livestreams.

SMM marketing is your best chance of developing a personality for your business that people resonate with.

Although it can be costly and time consuming, managing your social media presence can make or break your business!

Here’s A Recap Of All 5 Ways To Get Started With Digital Marketing:

  1. SEO (Search Engine Optimization)
  2. SEM (Search Engine Marketing)
  3. Content Marketing / Content Creation
  4. Email Marketing
  5. Social Media Marketing

And this is not an exhaustive list of ways to promote your business in the digital world – but it is definitely a great start!

Once you’ve developed a brand identity and established a distinct tone of voice for your business, you can work on expanding your online presence further!

The important thing is taking it one step at a time!

Don’t try and do everything at once, or you’ll be as confused by everything as your potential clients will be.

Good luck, and we’ll see you online!