Tanner James




8 Content Ideas For Building Your Personal Brand

“A personal brand.”

Not so long ago, it felt like that buzzword. Now, it’s at the forefront of every business strategy.

But, why?

Ultimately, it’s down to a combination of growing distrust in big corporate companies and people’s changing buying habits.

People no longer want to rely on faceless big names to dress them, fill their houses, and dictate their style.

They’re not searching for companies.

They’re searching for connections.

Connections to what they believe in, how they feel, who they hang out with, where they go, and who they are.

Something big corporate brands simply cannot do.

So, people have turned to social media to form these connections.

(Considering 76% of all consumers have bought something through their accounts, there’s no sign of them turning back!)

But this post isn’t about selling your products – that comes second.

It’s about selling your personal brand, first and foremost.

Once you have built a solid personal brand that has trust, engagement, and a loyal following, you have the biggest asset ever to your business.

It’s an asset far more valuable than any product or service you have or will ever have to offer.

With a strong personal brand, you have the freedom to go anywhere and do anything with your business and be fully supported.

It’s why, even though you don’t receive any monetary reward in the short term, it’s worth investing your time into building your own personal brand.

With that in mind:

The first best time was when you first started your business.

The next best time is now!

The Two Types Of Content Marketing To Use To Build A Strong Personal Brand

Content marketing and building a personal brand go hand in hand.

For starters, content marketing doesn’t sell or promote anything – it’s pitch-free, exactly like building connections should be.

It’s a bit like what traditional shops do when they offer free coffee and cake to passers-by…

Officially, you’re not asking for anything in return.

Unofficially, you are, but it’s nothing monetary (not yet anyway!)

With content marketing, your “payment” is the interest and interaction you receive back.

This is what helps you start to create a following and a community that wants to hear what you have got to say and eventually sell.

As far as a content marketing strategy goes, you need to know about the two different types at your disposal:

Formal content marketing and informal content marketing.

Formal Content Marketing:

Formal content marketing requires two things that may or may not need an investment of your time and money:

Planning & Production!

These include strategies such as:

1. Writing an eBook

An eBook is a seriously flexible resource that automatically builds authority and shows off your expertise.

Dial-in on a simple yet powerful hook that your audience wants to see, and you’ll hit the jackpot.

Such as what you wish you’d known starting out or tips and tricks to nail something in record speed.

2. Blogging

Creating and maintaining a blog is a great way to keep your finger on the button surrounding what’s happening in your industry.

You can also use it to create an entire, up-to-date library of your expertise for leads to browse through and ultimately be impressed by.

A blog can also go onto be monetized later down the line.

3. Creating a podcast

Similar to a blog, a podcast helps keep you relative.

You can react to what’s going on in your industry and also invite guest speakers to broaden your reach and credibility.

There’s also scope to monetize your podcast as it gains popularity.

4. Starting a YouTube channel

Creating good-looking videos with even better content is a strong way to catch people’s attention and connect with them.

Make short videos giving people a valuable insider scoop on your industry and/or mindset to help improve their understanding.

Again, there’s also the ability to monetize your YouTube channel.

All 4 require you to invest time into either upskilling yourself around the tech side of things or investing your money into outsourcing them.

However, don’t forget two things:

They do form a crucial backbone to your personal brand.

People trust brands that have a presence and look professional across the digital landscape.

They don’t want you to look or feel corporate, but they also don’t want you to look or feel incapable either.

Due to the nature of formal content and the planning involved, it also allows you to articulate yourself, credibility, and expertise in a much more concise, clear way.

It forms a perfect getaway for trust.

Plus, there is the opportunity to see a serious ROI if your formal content goes onto get monetized through AdSense and sponsors.

Whatsmore, with content like YouTube videos, blogs, and podcasts, you also have the likes of Google and SEO onside.

This opens up the opportunity to reach far more people.

Once you have that initial exposure and building blocks of trust, you have the perfect foundations for the second type of content marketing:

Informal Content Marketing

This is a much more off-the-cuff strategy that doesn’t require a lot of thought, planning, or any cost.

Its power lies in showing people your real and spontaneous side…

Your opinions, your wit, your passions, your flaws.

That’s when you really start to build a strong personal brand that people don’t just relate to but want to be around.

Informal content includes:

1. Social media Q&A’s

Q&A’s leveraged one of our most strong natural instincts as human beings – curiosity.

You can keep your Q&A’s to a specific topic or leverage the popular “Ask Me Anything” angle.

Plus, it’s possible to utilize them across all of your social media accounts to good effect.

2. Live Streams

Live Streams are a great way to interact with your followers, show them a behind-the-scenes look, and build a rapport.

Social media platforms also love Live Streams. Unlike when you normally post, your followers will get a notification when it’s happening.

This increases engagement and intrigue that you can leverage.

3. Stories & Throwbacks

One of the best ways to connect with people is by pointing it out to them in plain sight.

Showing people that you have struggles and triumphs in common builds trust, empathy, and admiration.

You want people to feel like they can relate to your past and get inspired by your present.

4. Sharing DM’s, Results

It’s just about getting people to connect with you. It’s about getting your whole community to connect with each other.

Posting your follower’s results, work, DM’s to you about their experiences and successes shows people you care.

They’ll want to engage and interact with you more.

With all 4 informal pieces of content, it’s about finding what works for you and your audience.

But the good thing is, all 4 are free and fairly quick to create.

You can do as much trial and error as needed and always switch things up at a moment’s notice.

There’s also room to intertwine your informal and formal content.

For example, you can mention your podcast, YouTube channel, blog, or eBook during a Q&A.

In your formal content, you can refer people to your stories, live streams, and Q&As.

The more you create, the more options you have!

Here’s a recap of all 8 content ideas to help you improve your personal brand:

  1. Writing an eBook
  2. Blogging
  3. Creating a podcast
  4. Starting a YouTube channel
  5. Social media Q&A’s
  6. Live Streams
  7. Stories & Throwbacks
  8. Sharing DM’s, Results

Remember, by posting content that improves your personal brand; you can look forward to:

  • Increasing your authority in your niche
  • Promoting trust, likeability, & credibility
  • Creating a loyal, cult following
  • Building a strong influence
  • Generating leads and sales

So, stick to it, find what combinations work for you, and the rest will come!